Business Plans For Dummies (ePub)

A full updated and extended second edition of an established UKbestseller Business Plans For Dummies 2nd Editionfeatures new and updated information on formulating a solidbusiness plan to build a secure business - even in aneconomic downturn. Complete with a brand new business plan templateto get you started this expert guide offers fresh advice on readingthe competitive marketplace and assessing your business in thecurrent economic climate. It walks you step-by-step through everyaspect of planning achievable business goals and diversificationstrategies, identifying trends, exploring new technologies andadvertising routes, and predicting your business' commercialfuture. Whether you're looking to start up a small businessor streamline an existing one this book is all you need to boostyour business know how and prepare a watertight plan.

Business Plans For Dummies 2nd Editioncontains new and updated information on:

Determining Where You Want to Go
* Starting Your Business Plan
* Charting the Proper Course
* Setting Off in the Right Direction

Sizing Up Your Marketplace
* Checking Out the Business Environment
* Taking a Closer Look at Customers
* Dividing Customers into Groups
* Scoping Out Your Competition

Weighing Your Company's Prospects
* Establishing Your Starting Position
* Focusing On What You Do Best
* Figuring Out Financials
* Forecasting and Budgeting

Looking to the Future
* Preparing for Change
* Thinking Strategically
* Managing More Than One Product

A Planner's Toolkit
* Making Your Business Plan Work
* Learning from Others: A Sample Business Plan

The Part of Tens
* Ten Questions to Ask About Your Plan
* Top Ten Business-Planning Never-Evers
* Ten of the Best-Planned Organisations Around