Case Study: Rediscovering Market Niches in a Traditional Industry (ePub)
(Sprache: Englisch)
Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would...
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Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry
Bibliographische Angaben
- Autor: Kimberly Wylie
- 2006, 1. Auflage, 8 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638521273
- ISBN-13: 9783638521277
- Erscheinungsdatum: 16.07.2006
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Größe: 0.35 MB
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Sprache:
Englisch
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