Cause Marketing For Dummies (ePub)
(Sprache: Englisch)
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a...
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Inhaltsverzeichnis zu „Cause Marketing For Dummies (ePub)“
Introduction 1 Part I: Getting Started with Cause Marketing 7 Chapter 1: Getting to Know What Cause Marketing Is All About 9 Chapter 2: Launching a Successful Cause Marketing Program 25 Chapter 3: What a Beautiful Couple You Make! Finding the Right Partner 51 Chapter 4: Making Your Best Qualities Work for You 69 Part II: Promoting Your Cause Marketing Plan 79 Chapter 5: Selling Cause Marketing Programs 81 Chapter 6: Closing the Deal 99 Part III: Implementing Your Cause Marketing Program 113 Chapter 7: Implementing Your Point-of-Sale Program 115 Chapter 8: Working with Purchase or Action-Triggered Donation Programs 137 Part IV: Taking Your Cause Marketing Program Online 149 Chapter 9: Taking Your Cause Marketing Program Online 151 Chapter 10: The Next Frontier: Location-Based Cause Marketing 187 Part V: Expanding Your Cause Marketing Plan 207 Chapter 11: Measuring and Building on Your Success 209 Chapter 12: Exploring Other Cause Marketing Resources 231 Part VI: The Part of Tens 251 Chapter 13: The Ten Commandments of Cause Marketing 253 Chapter 14: Ten Common Cause Marketing Mistakes to Avoid 263 Chapter 15: Ten Low-Budget Cause Marketing Ideas 271 Chapter 16: Ten Cause Marketing Campaigns We Wish We Could Take Credit For 281 Chapter 17: Ten Ways to Nail Your Next Cause Marketing Presentation 291 Index 299
Autoren-Porträt von Joe Waters, Joanna MacDonald
Joe Waters is a well-respected authority on cause marketingand social media for companies and causes. He writes the web'sleading cause marketing blog Selfish Giving(http://selfishgiving.com).Joanna MacDonald leads a cause marketing team at a Bostonhospital. With Joe, she is founder of the Six Figure CauseMarketing training program(http://sixfigurecausemarketing.com).
Bibliographische Angaben
- Autoren: Joe Waters , Joanna MacDonald
- 2011, 1. Auflage, 336 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118119061
- ISBN-13: 9781118119068
- Erscheinungsdatum: 13.07.2011
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- Dateiformat: ePub
- Größe: 27 MB
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Sprache:
Englisch
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