Children as Consumers (PDF)
A Psychological Analysis of the Young People's Market
(Sprache: Englisch)
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and...
sofort als Download lieferbar
eBook (pdf)
49.40 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Children as Consumers (PDF)“
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Autoren-Porträt von Adrian Furnham, Barrie Gunter
Furnham, Adrian; Gunter, Barrie
Bibliographische Angaben
- Autoren: Adrian Furnham , Barrie Gunter
- 2008, 224 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1134666934
- ISBN-13: 9781134666935
- Erscheinungsdatum: 28.01.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.24 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Children as Consumers"
Schreiben Sie einen Kommentar zu "Children as Consumers".
Kommentar verfassen