Chinese Consumers in a New Era (PDF)

Name: Chinese Consumers in a New Era
Brand: Taylor & Francis
SKU: 125689908
Price: 55.00 EUR
Availability: OnlineOnly

Their Travel Behaviors and Psychology (Sprache: Englisch)

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The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.

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The book is a collection of different investigations of Chinese consumer behaviours and psychology in tourism settings.

This book was originally published as a special issue of the Journal of China Tourism Research.

Autoren-Porträt

Kam Hung is an assistant professor at the School of Hotel and Tourism Management of The Hong Kong Polytechnic University, Hong Kong. She received her Master's and Ph.D degrees from Texas A&M University, USA. Her research interests include tourism marketing, tourist behaviour and psychology, senior travel, and cruise tourism.

Xiang Li is an associate professor at the School of Hotel, Restaurant, and Tourism Management, University of South Carolina, USA. His research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.