Code Halos (PDF)

Harness "Code Halos" to gain competitive advantage in the
digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple
beating Kodak, and the rise of companies like Google, LinkedIn, and
Pandora are not isolated or random events. Today's outliers in
revenue growth and value creation are winning with a new set of
rules. They are dominating by managing the information that
surrounds people, organizations, processes, and products--what
authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.
This is far beyond "Big Data" and analytics. Code Halos
spark new commercial models that can dramatically flip market
dominance from industry stalwarts to challengers. In this new book,
the authors show leaders how digital innovators and traditional
companies can build Code Halo solutions to drive success. The
book:

* Examines the explosion of digital information that now
surrounds us and describes the profound impact this is having on
individuals, corporations, and societies;

* Shows how the Crossroads Model can help anticipate and navigate
this market shift;

* Provides examples of traditional firms already harnessing the
power of Code Halos including GE's "Brilliant Machines," Disney's
theme park "Magic Band," and Allstate's mobile devices and
analytics that transform auto insurance.

With reasoned insight, new data, real-world cases, and practical
guidance, Code Halos shows seasoned executives,
entrepreneurs, students, line-of-business owners, and technology
leaders how to master the new rules of the Code Halo economy.