Communication Design and Branding / Springer Series in Design and Innovation Bd.32 (PDF)
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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
- 2023, 1st ed. 2023, 362 Seiten, Englisch
- Herausgegeben: Nuno Martins, Daniel Raposo
- Verlag: Springer International Publishing
- ISBN-10: 3031353854
- ISBN-13: 9783031353857
- Erscheinungsdatum: 30.08.2023
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- Größe: 10 MB
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