Complete B2B Online Marketing (PDF)

Learn to take full advantage of search and social media for B2B
marketing

Business-to-business marketers have been slow to enter the
online marketing arena, but now that the impact of search and
social media marketing in the consumer marketplace is clearly
documented, B2B marketers are ready for a complete guide to making
the most of the medium. Written by experts with first-hand
knowledge of the field, this book clearly explains how to leverage
today's search engine marketing and social media technologies to
get, nurture, and convert leads. Topics include strategy, branding,
monitoring, resource allocation, and much more.

* B2B marketers need detailed, practical guidelines and
strategies for how best to gain, nurture, and convert leads using
today's Internet technologies and strategies

* This ultimate how-to guide examines strategic and branding
considerations, search engine optimization techniques, and how to
maximize the impact of banner ads and landing pages

* Explains how to use social media listening and monitoring
tools, how to engage visitors, and how to allocate resources to
ensure success

* Covers measuring results, improving web site usability, using
metrics, and nurturing leads

Skilled B2B marketers who are ready to take advantage of all
that online marketing has to offer will find this guide provides
exactly the know-how they need.