Consumer Nationalism in China / China in the 21st Century (ePub)

Name: Consumer Nationalism in China / China in the 21st Century
Brand: Anthem Press
SKU: 141989308
Price: 38.10 EUR
Availability: OnlineOnly

Examining its Critical Impact on Multinational Businesses (Sprache: Englisch)

Autor: Maggie Ying Jiang

Schreiben Sie einen Kommentar zu "Consumer Nationalism in China / China in the 21st Century".

Consumer Nationalism in China / China in the 21st Century, Maggie Ying Jiang

Merken

Mehr zum Inhalt Autorenporträt Video

Erscheint am 14.05.2024

Bestellnummer: 141989308

eBook (ePub) 38.10 €

Download vorbestellen

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Consumer Nationalism in China / China in the 21st Century (ePub)“

China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world's second-largest economy.

Autoren-Porträt von Maggie Ying Jiang

Maggie Ying Jiang is currently a tenured Associate Professor in the School of Social Sciences at UWA. Maggie's research interests and publications mainly include cross-cultural communication, social media and public relations. She also conducts strategic communication training for a wide range of organizations.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Maggie Ying Jiang
2024, 250 Seiten, Englisch
Verlag: Anthem Press
ISBN-10: 183998287X
ISBN-13: 9781839982873
Erscheinungsdatum: 14.05.2024

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Größe: 0.58 MB
Mit Kopierschutz

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Consumer Nationalism in China / China in the 21st Century"

Schreiben Sie einen Kommentar zu "Consumer Nationalism in China / China in the 21st Century".