Contemporary Issues in International Business / The Academy of International Business (PDF)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This brand new edited collection addresses the growing uncertainty and...
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The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
Rajneesh Narula is Professor of International Business Regulation and the John H. Dunning Chair of International Business at the Henley Business School, University of Reading, UK.
Quyen T.K. Nguyen is Associate Professor of International Business and Strategy at the Henley Business School, University of Reading, UK.
Irina Surdu is Lecturer of Strategy and International Business at the Henley Business School, University of Reading, UK.
James T. Walker is Professor of International Business and Head of International Business and Strategy at the Henley Business School, University of Reading, UK.
- 2018, 1st ed. 2018, 324 Seiten, Englisch
- Herausgegeben: Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu, James T. Walker
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319702203
- ISBN-13: 9783319702209
- Erscheinungsdatum: 14.02.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.82 MB
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