Content Rules / New Rules Social Media Series (PDF)
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
(Sprache: Englisch)
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you...
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you...
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The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
* Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
* Leverage social media and social tools to get your content and ideas distributed as widely as possible
* Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
* Write in a way that powerfully communicates your service, product, or message across various Web mediums
* Boost your online presence and engage with customers and prospects like never before with Content Rules.
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
* Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
* Leverage social media and social tools to get your content and ideas distributed as widely as possible
* Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
* Write in a way that powerfully communicates your service, product, or message across various Web mediums
* Boost your online presence and engage with customers and prospects like never before with Content Rules.
Autoren-Porträt von Ann Handley, C. C. Chapman
Ann Handley is the Chief Content Officer ofMarketingProfs, a training and education company with the
largest community of marketers in its category, and
co-founded ClickZ.com. She is a monthly columnist
for Entrepreneur magazine, a contributor to
LinkedIn's Influencer program, and Amex's OPEN Forum. There's
nothing more fun than following her on Twitter, where she has
170,000 followers, or subscribing to her own site
at AnnHandley.com.
C.C. Chapman is a media creator, entrepreneur, keynote speaker,
and online marketing consultant. He is the founder of
DigitalDads.com and the host of PassionHit.tv. For more
information, please visit cc-chapman.com.
Bibliographische Angaben
- Autoren: Ann Handley , C. C. Chapman
- 2012, 2. Auflage, 320 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118287002
- ISBN-13: 9781118287002
- Erscheinungsdatum: 26.04.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 4.80 MB
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Sprache:
Englisch
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