Content Strategy / Marketing Management Bd.15 (ePub)

1)

CONTENT MARKETING:

7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting.

YOU'LL LEARN:

• What content marketing is, how it began, and what it has achieved to date for companies
• Understanding the value proposition of content marketing
• How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors
• Understanding the different types of content and how they work best to pursue some goals rather than others
• How to set-up a road map to navigate your way to set up a content marketing plan
• Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content
• Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey
• Delivering the right sort of content that not only captivates your audience but also leads to sales
• The right content channels for your content
• The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales
• And much more!

2)

SOCIAL MEDIA MARKETING:

7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth.

YOU'LL LEARN:

• Understanding what social media marketing is
• Why your business needs it
• How to conduct market research the right way to yield the best results for your business
• How to market on platforms like Facebook, Instagram, and YouTube
• Why selecting the right niche market matters
• How to build an unforgettable business presence on social media
• And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!