Copywriting Is... (ePub)
30-or-so thoughts on thinking like a copywriter
(Sprache: Englisch)
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now,...
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now,...
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Produktdetails
Produktinformationen zu „Copywriting Is... (ePub)“
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Autoren-Porträt von Andrew Boulton, Giles Edwards
Andrew Boulton is a copywriter and lecturer in creative advertising.He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
Bibliographische Angaben
- Autoren: Andrew Boulton , Giles Edwards
- 2021, Englisch
- Verlag: Harriman House
- ISBN-10: 1838434313
- ISBN-13: 9781838434311
- Erscheinungsdatum: 25.03.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 15 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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