Corporate Heritage Marketing (PDF)

Name: Corporate Heritage Marketing
Brand: Taylor & Francis
SKU: 137745763
Price: 50.90 EUR
Availability: OnlineOnly

Using the Past as a Strategic Asset (Sprache: Englisch)

Autoren: Angelo Riviezzo , Antonella Garofano , Maria Rosaria Napolitano

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Corporate Heritage Marketing, Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

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Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.

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Autoren-Porträt von Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Angelo Riviezzo is Associate Professor of Management at University of Sannio, where he teaches business strategy and strategic marketing. He holds a PhD in management and his main research interests include business longevity, heritage marketing and corporate entrepreneurship. He has authored more than 100 publications.

Antonella Garofano is Assistant Professor of Management at University of Campania "L. Vanvitelli," where she teaches marketing and strategic marketing in graduate and undergraduate programmes. Her main research interests are business longevity, heritage marketing and entrepreneurship. Her work has been published in national and international journals.

Maria Rosaria Napolitano is Full Professor of Management at Parthenope University of Naples, where she teaches service marketing. Her research interests focus on business longevity and cultural heritage, tourism and place marketing and entrepreneurship. She is author and co-author of over 150 publications, including 18 books.