Corporate Reputation and Competitiveness (ePub)
(Sprache: Englisch)
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the...
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This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
Autoren-Porträt von Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.
Bibliographische Angaben
- Autoren: Rosa Chun , Rui Da Silva , Gary Davies , Stuart Roper
- 2005, 288 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136863354
- ISBN-13: 9781136863356
- Erscheinungsdatum: 29.09.2005
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: ePub
- Größe: 9.20 MB
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Sprache:
Englisch
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