Corporate Reputation (PDF)

Praise For Corporate Reputation: 12 Steps to Safeguarding and
Recovering Reputation

"In a sea of business books, Corporate Reputation is a
beacon of light for all leaders and future leaders looking for
direction in the treacherous waters of a volatile business
environment. It delivers a message that's provocative, insightful,
and needs to be heard."

--Heidi Henkel Sinclair, Director of Communications, Bill
& Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board member
now appreciates the importance of building and protecting a
company's reputation. Anyone who depends upon or shapes a company's
reputation--customers, employees, news media, NGOs, and
bloggers--will benefit from reading Dr. Gaines-Ross's book and
will learn more about the influence they wield over corporate
reputations."

--Dr. Robert G. Eccles, Senior Lecturer, Harvard Business
School

"At a time when companies are facing unprecedented reputation
crises comes a timely primer from Dr. Gaines-Ross that tells us
what companies need to do to bring their reputations back from the
brink. The book's 12-step reputation recovery model captures what
we know about effective crisis management, and brings the process
to life with a host of detailed case examples. It's right on the
mark!"

--Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellingly
explains how companies of all types and sizes can protect and
restore an invaluable company asset--corporate reputation.
Brilliant insights and practical solutions leap from each page! A
definite must-read for business professionals everywhere."

--Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the
Olin School of Business, Washington University in St. Louis