Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study (PDF)

Name: Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study
Brand: GRIN Verlag
SKU: 107353028
Price: 36.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Christin Wessels

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Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study, Christin Wessels

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Master's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.