Cost Benefit Analysis in Environmental Friendly Marketing (ePub)
(Sprache: Englisch)
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental...
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Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs.
As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma.
[...]
As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehäusern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma.
[...]
Bibliographische Angaben
- Autor: Loukas Bellonias
- 2008, 1. Auflage, 19 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 364022809X
- ISBN-13: 9783640228096
- Erscheinungsdatum: 12.12.2008
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.24 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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