Country-of-Origin Effect in International Business (ePub)
Strategic and Consumer Perspectives
(Sprache: Englisch)
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
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Produktinformationen zu „Country-of-Origin Effect in International Business (ePub)“
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
Autoren-Porträt
Marzanna K. Witek-Hajduk is a full professor at the SGH Warsaw School of Economics, Poland, chair of the International Business Department and deputy dean of the Doctoral School at the SGH Warsaw School of Economics. Her research interests focus on international business, marketing and branding, including Internet-based and Internet-enabled internalization.Anna Grudecka, PhD, is an assistant professor at the SGH Warsaw School of Economics, Poland, in the Department of International Business. Her research focuses on brand management in the international market, consumer behaviour and international business.
Bibliographische Angaben
- 2023, 1. Auflage, 282 Seiten, Englisch
- Herausgegeben: Anna Grudecka, Marzanna K. Witek-Hajduk
- Verlag: Taylor & Francis
- ISBN-10: 1000988600
- ISBN-13: 9781000988604
- Erscheinungsdatum: 24.10.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.36 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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