Creativity and Strategic Innovation Management (PDF)
This groundbreaking book now...
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Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.
This groundbreaking book now includes:
* A new section on contemporary themes in innovation management, such as the use of social media..
* More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.
Sandra M. Dingli is Associate Professor at The Edward de Bono Institute for the Design & Development of Thinking, University of Malta, Malta.
- Autoren: Malcolm Goodman , Sandra M. Dingli
- 2017, 2. Auflage, 352 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317199480
- ISBN-13: 9781317199489
- Erscheinungsdatum: 27.03.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 2.74 MB
- Mit Kopierschutz
- Vorlesefunktion
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