Creativity (PDF)

HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.

RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

'Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.'

- - - - Edward Albee, Pulitzer Prize-winning Playwright

'It's my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves.'

- - - - - Julie Taymor, Theater and Film Director

'I'm always trying to do things that no one has ever seen before.'

- - - - - James Rosenquist, Artist

'I think to be creative you have to resist taking the easy path.

- - - - - Daniel Libeskind, Architect

'If you think 'I want to be famous,' or 'I want to make a lot of money,' my sense is that you don't go into most creative jobs.'

- - - - David Halberstam, Pulitzer Prize-wiining author

'The motivation for creativity is most often the need to express your ideas to other people.'

- - - - Spike Lee, Film Director

'We knew we had something so huge that Steve (Jobs) and I couldn't do it by ourselves.'

- - - - Steve Wozniak, Co-founder of Apple Computer

'I have always felt that, for me, creativity was really using excess energy.'

- - - - Dale Chihuly, Renowned Glass Sculptor

'People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.'

- - - - - Erica Jong, Best-selling Author

'There's a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.'

- - - - - Milton Glaser, Designer