Critical Evaluation of AirAsia's Website (PDF)
(Sprache: Englisch)
Scientific Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical...
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Scientific Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation of AirAsia's website. It consists of four sections. The first section deals with the analysis of AirAsia's website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company's online value proposition and revenue model. The Company's electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.
The second section will contain information regarding the company's online value proposition and revenue model. The Company's electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.
Bibliographische Angaben
- Autor: Junaid Javaid
- 2015, 10 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3668050872
- ISBN-13: 9783668050877
- Erscheinungsdatum: 21.09.2015
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 0.73 MB
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Sprache:
Englisch
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