Critical The Impact of Culture on International Marketing Plans and Review of the French Wine Industry (PDF)
(Sprache: Englisch)
Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Plymouth, course: International Marketing Management, language: English, abstract: Companies like IBM, Coca Cola,...
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Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), University of Plymouth, course: International Marketing Management, language: English, abstract: Companies like IBM, Coca Cola, Nike, Kellogg's, Nestlé, McDonalds do business around the world. An important challenge for the international marketing phase of a firm is the need to understand the different environments the company needs to operate in. To understand different cultural, economic, and political environments is necessary for the success of a company. Culture is one of the most challenging elements of the international marketplace.
Bibliographische Angaben
- Autor: Nadine Freitag
- 2005, 1. Auflage, 20 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638448878
- ISBN-13: 9783638448871
- Erscheinungsdatum: 18.12.2005
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- Größe: 0.67 MB
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Englisch
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