CSR Strategies (ePub)
Corporate Social Responsibility for a Competitive Edge in Emerging Markets
(Sprache: Englisch)
Globalization has changed the nature of many markets. Previously
protected local industries have been forced to become more
competitive, a situation that provides both opportunities and
challenges. Key among these is the challenge of...
protected local industries have been forced to become more
competitive, a situation that provides both opportunities and
challenges. Key among these is the challenge of...
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Globalization has changed the nature of many markets. Previously
protected local industries have been forced to become more
competitive, a situation that provides both opportunities and
challenges. Key among these is the challenge of implementing
responsible business practices. Corporate social responsibility
(CSR) is widely recognized as a worthy commitment to ensure
sustainable benefit for both corporations and communities. CSR is
also becoming an important base for businesses to build trust and
confidence in their stakeholders, with the potential to provide a
competitive edge.
To ensure sustainable growth opportunities, companies should
pursue the three key dimensional values of creation:
* Profit
* People
* Planet
Well defined and strategic CSR activities will ensure an optimum
balance between social, environmental, and economic factors for
sustainable profits. Hence, CSR has to be embedded within the
business strategy to provide a competitive edge in the areas of
brand equity, corporate reputation, employee retention, and
environmental conservation.
Although the principles of CSR are essentially the same
globally, each location still calls for different emphasis in the
implementation process. Successful application of CSR principles is
directly influenced by the business understanding of its business
strategy in proportion to the needs of the local community.
As someone who has implemented all the above activities
successfully, author Sri Urip is well placed to discuss effective
CSR strategies to 21st century companies.
protected local industries have been forced to become more
competitive, a situation that provides both opportunities and
challenges. Key among these is the challenge of implementing
responsible business practices. Corporate social responsibility
(CSR) is widely recognized as a worthy commitment to ensure
sustainable benefit for both corporations and communities. CSR is
also becoming an important base for businesses to build trust and
confidence in their stakeholders, with the potential to provide a
competitive edge.
To ensure sustainable growth opportunities, companies should
pursue the three key dimensional values of creation:
* Profit
* People
* Planet
Well defined and strategic CSR activities will ensure an optimum
balance between social, environmental, and economic factors for
sustainable profits. Hence, CSR has to be embedded within the
business strategy to provide a competitive edge in the areas of
brand equity, corporate reputation, employee retention, and
environmental conservation.
Although the principles of CSR are essentially the same
globally, each location still calls for different emphasis in the
implementation process. Successful application of CSR principles is
directly influenced by the business understanding of its business
strategy in proportion to the needs of the local community.
As someone who has implemented all the above activities
successfully, author Sri Urip is well placed to discuss effective
CSR strategies to 21st century companies.
Inhaltsverzeichnis zu „CSR Strategies (ePub)“
Acknowledgments. Benefits of Corporate Social Responsibility. Preface. Introduction. PART 1 Strategies. 1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk. 2 A New Phenomenon. 3 The Fundamentals and Evolution of CSR. 4 How to Optimize CSR. 5 Why and When to Apply CSR Activities. 6 Managing, Monitoring, and Reporting. PART 2 Case Studies. Case Study 1 PT Unilever Indonesia, Tbk. Case Study 2 PT Bank Danamon Indonesia, Tbk. Case Study 3 PURA Group. Case Study 4 PT Astra International, Tbk. Case Study 5 PT Indo Tambangraya Megah, Tbk. Case Study 6 H.J. Heinz. Case Study 7 TNT International B.V., the Netherlands. Case Study 8 Intel Corporation, US. Case Study 9 Motorola. Case Study 10 CSR in Thailand. References. Index.
Autoren-Porträt von Sri Urip
Sri Urip is a former CEO of PT Unilever Indonesia. Duringher 30 years of service with Unilever, Sri Urip combined the CSR
principles of continuous community building and development with
creative marketing for market expansion, resulting in the
sustainability of Unilever's dominance in these markets up to the
present day.
Sri Urip is also a former Independent Commissioner of PT Multi
Bintang Indonesia Tbk (a member of the Heineken Group, 1999-2007),
PT Sepatu Bata Tbk (a member of Bata International 1999-2010) and
PT Dynaplast Tbk (2000-2007). She is currently Independent
Commissioner of PT Bank CIMB Niaga Tbk.
As a seasoned CSR practitioner with long practical experience, Sri
Urip is one of the most sought-after speakers on Corporate Social
Responsibility for various forums in Indonesia.
Bibliographische Angaben
- Autor: Sri Urip
- 2010, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470826290
- ISBN-13: 9780470826294
- Erscheinungsdatum: 20.08.2010
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