Damage Control (Revised & Updated) (ePub)
The Essential Lessons of Crisis Management
(Sprache: Englisch)
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public...
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Produktinformationen zu „Damage Control (Revised & Updated) (ePub)“
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes-and debacles-of modern business, politics, and entertainment.
You'll discover:
. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
. Why Audi never fully recovered from driver accusations of "sudden acceleration”-despite evidence that nothing was wrong with their cars.
. What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't.
This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
You'll discover:
. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
. Why Audi never fully recovered from driver accusations of "sudden acceleration”-despite evidence that nothing was wrong with their cars.
. What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't.
This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
Bibliographische Angaben
- Autoren: Eric Dezenhall , John Weber
- 2011, Revised Edition, 256 Seiten, Englisch
- Verlag: Easton Studio Press, LLC
- ISBN-10: 1935212257
- ISBN-13: 9781935212256
- Erscheinungsdatum: 07.06.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.38 MB
- Mit Kopierschutz
Sprache:
Englisch
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