Data Mining Techniques (ePub)

The leading introductory book on data mining, fully updated and
revised!

When Berry and Linoff wrote the first edition of Data Mining
Techniques in the late 1990s, data mining was just starting to
move out of the lab and into the office and has since grown to
become an indispensable tool of modern business. This new
edition--more than 50% new and revised-- is a
significant update from the previous one, and shows you how to
harness the newest data mining methods and techniques to solve
common business problems. The duo of unparalleled authors share
invaluable advice for improving response rates to direct marketing
campaigns, identifying new customer segments, and estimating credit
risk. In addition, they cover more advanced topics such as
preparing data for analysis and creating the necessary
infrastructure for data mining at your company.

* Features significant updates since the previous edition and
updates you on best practices for using data mining methods and
techniques for solving common business problems

* Covers a new data mining technique in every chapter along with
clear, concise explanations on how to apply each technique
immediately

* Touches on core data mining techniques, including decision
trees, neural networks, collaborative filtering, association rules,
link analysis, survival analysis, and more

* Provides best practices for performing data mining using simple
tools such as Excel

Data Mining Techniques, Third Edition covers a new data
mining technique with each successive chapter and then demonstrates
how you can apply that technique for improved marketing, sales, and
customer support to get immediate results.