Design: A Business Case / ISSN (ePub)
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Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.
This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
- Autoren: Brigitte Borja De Mozota , Steinar Valade-Amland
- 2020, 194 Seiten, Englisch
- Verlag: Business Expert Press
- ISBN-10: 1952538270
- ISBN-13: 9781952538278
- Erscheinungsdatum: 24.08.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.70 MB
- Mit Kopierschutz
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