Designing B2B Brands (PDF)

"As an in-depth explanation of one organisation's
brand strategy, this guide is both fascinating and full of useful
insights." -- The CA magazine (UK)

Get tactical insight from the top business-to-business branding
experts--and gain a global presence

This comprehensive manual lays out the steps necessary for
creating an iconic global identity. It uses the lessons and inside
knowledge of Deloitte, the world's largest professional services
organization, to help other business-to-business operations deliver
a high-impact, value-added brand experience.

This book will illustrate all the components of an integrated
brand identity system, and how they can be crafted and implemented
for optimal effect. Here, the speculative is replaced by the
proven: a seamless framework for global brand success, created and
followed by an organization renowned for its consulting and
advisory services.

* Features essential up-to-date strategies for keeping your brand
fresh and enduring

* Addresses the role of designers; the marketing and
communication function; human resources and talent teams; agencies
and vendors; and more

* Considers the impact of digital and social media, two massive
forces requiring new thinking for B2B brands

* Incorporates best practices for emerging markets

With guidance that takes you on a clear, linear path toward
achieving your brand objectives, this impressive single-source
volume is the one book no business marketing professional should be
without.