Designing the Future of E-Commerce. A Conceptual Business Model for Sustainability through "PlanetPioneer" in Malaysia (PDF)

Seminar paper from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Asia Pacific University of Technology and Innovation, course: E-Business Management, language: English, abstract: Explore the innovative intersection of technology and sustainability through "PlanetPioneer", a visionary conceptual e-commerce platform designed to transform Malaysia's digital marketplace. This detailed analysis delves into how PlanetPioneer leverages digital innovation to promote environmental stewardship, emphasizing the critical role of sustainable business models in the modern economy. By integrating eco-friendly practices such as recycling and upcycling into its operations, PlanetPioneer not only challenges traditional e-commerce models but also sets a new standard for sustainable consumerism. This study provides key insights into the effectiveness of green marketing strategies and the implementation of circular economy principles, offering valuable lessons for businesses aiming to combine profitability with environmental responsibility. Whether you are an entrepreneur, a policymaker, or simply someone interested in the future of e-commerce and sustainability, this work presents a compelling blueprint for harmonizing economic growth with ecological preservation.