Designing the Mobile User Experience (PDF)

Gain the knowledge and tools to deliver compelling mobile phone
applications.

Mobile and wireless application design is complex and
challenging. Selecting an application technology and designing a
mobile application require an understanding of the benefits, costs,
context, and restrictions of the development company, end user,
target device, and industry structure.

Designing the Mobile User Experience provides the
experienced product development professional with an understanding
of the users, technologies, devices, design principles, techniques
and industry players unique to the mobile and wireless space.
Barbara Ballard describes the different components affecting the
user experience and principles applicable to the mobile
environment, enabling the reader to choose effective technologies,
platforms, and devices, plan appropriate application features,
apply pervasive design patterns, and choose and apply appropriate
research techniques.

Designing the Mobile User Experience:

* Provides a comprehensive guide to the mobile user experience,
offering guidance to help make appropriate product development and
design decisions.

* Gives product development professionals the tools necessary to
understand development in the mobile environment.

* Clarifies the components affecting the user experience and
principles uniquely applicable to the mobile application
field.

* Explores industry structure and power dynamics, providing
insight into how mobile technologies and platforms become available
on current and future phones.

* Provides user interface design patterns, design resources, and
user research methods for mobile user interface design.

* Illustrates concepts with example photographs, explanatory
tables and charts, and an example application.

Designing the Mobile User Experience is an invaluable
resource for information architects, user experience planners and
designers, interaction designers, human factors specialists,
ergonomists, product marketing specialists, and brand managers.
Managers and directors within organizations entering the mobile
space, advanced students, partnership managers, software
architects, solution architects, development managers, graphic
designers, visual designers, and interface designers will also find
this to be an excellent guide to the topic.