Digital Mindset Revolution as a Basis for Future-Oriented Competence Development at Coca-Cola Europacific Partners (ePub)

by Caroline Heide (P&C Digital Innovation Lead) and Anna Simon (Referent Capability Development People & Culture, both: Coca Cola Europacific Partners)
from the handbook Digital Competence and Future Skills

In many industries - and not just due to Covid - digital competencies are now fundamental capabilities. That includes also the company, Coca-Cola Europacific Partners. In the beginning, going through a change was extremely difficult. Every failure was taken as an opportunity to push back the digital projects and needed competencies: the world was not ready yet. However, this is changing in the wake of the Corona pandemic.

This article addresses important questions related to this ongoing transformation: how can Coca-Cola remain competitive and keep up with progress, as well as ensure that this change is as humane and cost-effective as possible? Companies, just like governments and institutions, are accountable for developing concepts for retraining employees and securing jobs, not least to prevent damaging the overall financial health of an economy. Going along with the transition is not enough. We must find ways to make the transformation people-centric. How can we train people in a targeted manner and develop them for the future? Do mindsets and change programs play any role here? Perhaps this can be incorporated into the existing work rhythm, or should it be?

The handbook Digital Competence and Future Skills provides comprehensive insight into the future of competencies and learning and the transformation of business. For the first time, leading companies from a wide range of industries around the world provide concrete insights into their comprehensive approaches to transformation, competence management, culture change, and learning and development. In addition, leading scientists and institutions use the latest research findings to assess where we are today and what is to come in the future.

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