Digital @ Scale: Nastol'naya kniga po cifrovizacii biznesa (ePub)

The authors of the book answer three questions: why, what and how you need to do to make your company digital. Based on numerous studies and the experience of well-known international and Russian companies, they explain why changes are needed even where everything is good now, what exactly in existing strategies needs to be revised and, finally, how to effectively digitalize your business. We live in an era when the digital revolution has entered its decisive phase - every second inhabitant of the Earth uses the Internet. Entire industries - travel, telecommunications, printing, etc. - are undergoing dramatic changes due to the emergence of digital players. In the digital age, the survival of companies often depends on whether they are able to rethink their relationship with customers, rethink such important elements of their own business model as production control and interaction with suppliers, and maybe even change the very model of monetization of their services. Failure to recognize the need for these changes is fraught with failure and exit from the market. What exactly needs to be changed in your company and how to do it? In this book, you will find answers to these questions, learn the experience of well-known international and Russian companies, which will help you and your business to successfully carry out digital transformation and easily become part of the new digital world.