Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (ePub)

Name: Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth
Brand: Bill Durrant
SKU: 136739276
Price: 6.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Bill Durrant

Schreiben Sie einen Kommentar zu "Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth".

Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth, Bill Durrant

Merken

New Mid-COVID 2nd Edition for 2021!

Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the...

Mehr zum Inhalt Family Sharing Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 136739276

eBook (ePub) 6.99 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos
Family Sharing

Produktinformationen zu „Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (ePub)“

New Mid-COVID 2nd Edition for 2021!

Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?

In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.

In this new, COVID-era edition of Digital Stone Age, you will:

• Learn why right now is a golden age in advertising effectiveness

• Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know

• Find the motivation behind many 100% "traditional" and 100% "digital" advertisers, and why both are leaving money on the table

• Create an argument for advertising that even the most marketing-averse board can get behind

• Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works

Autoren-Porträt von Bill Durrant

Bill Durrant is an award-winning media and advertising professional and writer based in Los Angeles, where he serves as President of Exverus Media. Bill's mission is to help marketers and brands develop the most effective advertising. He lives in Los Angeles with his wife, Murisa, and his sons, John and Jim.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

Autor: Bill Durrant
2020, Englisch
Verlag: Bill Durrant
ISBN-10: 1734187220
ISBN-13: 9781734187229
Erscheinungsdatum: 11.12.2020

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Größe: 0.77 MB
Mit Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Family Sharing

eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.

Kommentar zu "Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth"

Schreiben Sie einen Kommentar zu "Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth".