Dimensions of Advertising Theory and Practice in Africa (ePub)
(Sprache: Englisch)
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the...
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his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Autoren-Porträt von ROTIMI WILLIAMS OLATUNJI
Rotimi Williams Olatunji (PhD) is a Senior Lecturer in the Department of Public Relations and Advertising, Lagos State University, Nigeria. His research interests are in economic and social issues in advertising, advertising and culture, consumerism, political communication, marketing communication and tourism marketing. He is the author of Advertising Economy and Societies in Africa: The Nigerian Perspective (VDM Verlag Dr Muller: 2010).
Bibliographische Angaben
- Autor: ROTIMI WILLIAMS OLATUNJI
- 2013, Englisch
- Herausgegeben: ROTIMI WILLIAMS OLATUNJI, Beatrice Adeyinka Laninhun
- Verlag: Amalion
- ISBN-10: 2359260197
- ISBN-13: 9782359260199
- Erscheinungsdatum: 30.09.2013
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- Dateiformat: ePub
- Größe: 1.57 MB
- Mit Kopierschutz
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Sprache:
Englisch
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