Discourse, Identities and Genres in Corporate Communication (PDF)
Sponsorship, Advertising and Organizational Communication
(Sprache: Englisch)
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres,...
Leider schon ausverkauft
eBook (pdf)
84.80 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Discourse, Identities and Genres in Corporate Communication (PDF)“
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Autoren-Porträt
Paola Evangelisti Allori is Professor of English at the Italian University for Sport and Human Movement, (IUSM) Roma, Italy. Her main research interests are in specialized discourse in different domains, both academic and professional. She has coordinated several research projects and published extensively on comparative analysis of specialized discourse in various disciplinary areas and fields of action, both cross-linguistically and cross-disciplinarily. Her current research is focused on sports-related domains, exploring text types and genres, particularly in legal and business communication.Giuliana Garzone is Professor of English Linguistics and Translation at the Università degli Studi di Milano, Italy. Her main research interests are in specialized discourse in its different domains, and in translation and interpreting studies. She has co-ordinated several research projects and published extensively on legal language, scientific discourse, business communication, political discourse and on translation and interpreting. In recent times her research has explored the impact of multimodality on professional communication, focusing on text types and genres embedded in the web-mediated environment.
Bibliographische Angaben
- 2011, Englisch
- Herausgegeben: Paola Evangelisti Allori
- Verlag: Peter Lang AG, Internationaler Verlag der Wissenschaften
- ISBN-10: 3035101817
- ISBN-13: 9783035101812
- Erscheinungsdatum: 11.08.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 1.62 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Family Sharing
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Kommentar zu "Discourse, Identities and Genres in Corporate Communication"
Schreiben Sie einen Kommentar zu "Discourse, Identities and Genres in Corporate Communication".
Kommentar verfassen