Doing Business Digitally / Zebra Press (ePub)
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Digital Marketing / IMM Lifestyle Books
Godfrey Parkin
8.30 €
Doing Business Digitally / Zebra Press
Godfrey Parkin
6.70 €
Doing Business Digitally:
. demonstrates the increasing power of the internet as a driver of business strategy;
. demystifies the essential elements of internet marketing;
. provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales;
. gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad;
. explains step by step how to develop a website that will work as a business tool;
. shows how search engine marketing can generate traffic to a web page;
. provides rules to maximise the effectiveness of email marketing and online advertising; and
. presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success.
Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.
- Autor: Godfrey Parkin
- 2011, 256 Seiten, Englisch
- Verlag: New Holland Publ.Ltd.
- ISBN-10: 1770222294
- ISBN-13: 9781770222298
- Erscheinungsdatum: 28.03.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 0.61 MB
- Mit Kopierschutz
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