Drag as Marketplace (ePub)
Contemporary Cultures, Identities and Business
(Sprache: Englisch)
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.
Drag is art, politics, lifestyle and entertainment all...
Drag is art, politics, lifestyle and entertainment all...
Erscheint am 01.11.2024
eBook (ePub)
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Produktdetails
Produktinformationen zu „Drag as Marketplace (ePub)“
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.
Autoren-Porträt
Mikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.
Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.
Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.
Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.
Bibliographische Angaben
- 2024, First Edition, 240 Seiten, Englisch
- Herausgegeben: Mikko Laamanen, Mario Campana, Maria Rita Micheli, Rohan Venkatraman, Katherine Duffy
- Verlag: Bristol University Press
- ISBN-10: 1529237467
- ISBN-13: 9781529237467
- Erscheinungsdatum: 01.11.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
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Sprache:
Englisch
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