Driving Consumer Engagement in Social Media (PDF)

Name: Driving Consumer Engagement in Social Media
Brand: Taylor & Francis
SKU: 136289736
Price: 54.50 EUR
Availability: OnlineOnly

Influencing Electronic Word of Mouth (Sprache: Englisch)

Autor: Anna Bianchi

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Driving Consumer Engagement in Social Media, Anna Bianchi

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Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in...

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Autoren-Porträt von Anna Bianchi

Anna Bianchi, PhD, is an experienced marketing professional. For over 13 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, as well as the marketing communications of luxury brands, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is a business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals.