E-Commerce Website Optimization (ePub)
Grounded in best-practice theory and research,...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.
Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
- Autoren: Dan Croxen-John , Johann van Tonder
- 2020, 2. Auflage, 272 Seiten, Englisch
- Verlag: Kogan Page
- ISBN-10: 1789664438
- ISBN-13: 9781789664430
- Erscheinungsdatum: 03.12.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.85 MB
- Mit Kopierschutz
- Vorlesefunktion
eBooks und Audiobooks (Hörbuch-Downloads) mit der Familie teilen und gemeinsam genießen. Mehr Infos hier.
Schreiben Sie einen Kommentar zu "E-Commerce Website Optimization".
Kommentar verfassen