e-Economy (PDF)
Rhetoric or Business Reality?
(Sprache: Englisch)
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism or even skepticism about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the...
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As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism or even skepticism about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.
Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. Rigorous yet retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. Rigorous yet retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
Autoren-Porträt von Leslie Budd, Lisa Harris
Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series.Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.
Bibliographische Angaben
- Autoren: Leslie Budd , Lisa Harris
- 2004, 248 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1134300557
- ISBN-13: 9781134300556
- Erscheinungsdatum: 30.09.2004
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- Größe: 1.28 MB
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Englisch
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