Enchantment (ePub)
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and...
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'Read this book to create a company as enchanting as Apple' Steve Wozniak
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson
How to Win Friends and Influence People for the digital age
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.
In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.
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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
- Autor: Guy Kawasaki
- 2011, 240 Seiten, Englisch
- Verlag: Penguin Books Ltd
- ISBN-10: 0141969407
- ISBN-13: 9780141969404
- Erscheinungsdatum: 03.03.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 6.27 MB
- Mit Kopierschutz
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