Encyclopaedia of E-Commerce Volume-2 (ePub)
(Sprache: Englisch)
E-Commerce: Concepts and lssues provides an overview of the current and next generations of e-commerce. The Encyclopaedia emphasizes on the three major driving forces behind ecommerce: technology change, business development, and social controversies....
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E-Commerce: Concepts and lssues provides an overview of the current and next generations of e-commerce. The Encyclopaedia emphasizes on the three major driving forces behind ecommerce: technology change, business development, and social controversies. According to market forecasts, e-commerce will attain growing importance in the near future; the nature of business transactions is changing. However, there is little research about its advantages, challenges or what contributes to its acceptance by the public. This Encyclopaedia identifies trends in business-to-consumer e-commerce both from the point of view of both the retailer and the customer. Additionally, at contains a case study of a well known U.S. retailer and a corresponding survey of its customers, including customer profiles, market segments and strategies. The editors show that e-commerce is far more than a mere selling and distributing channel. It is a platform for integrated marketing that takes customers' needs into consideration while at the same time enforcing customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat to business may result from not taking action to participate.
Autoren-Porträt von Sumit Sethi
Sumit Sethi, after spending couple of years in the corporate world, where he held respectable positions, with Classic Advertising Group & Time Education Pvt. Ltd. Later Mr. Sethi, took to teaching management students in the last few years he has taught as visiting faculty SRIIR, New Delhi, LCM, Rohini & NCPE, Noida. Currently he is working as a core Management faculty with NSB School of Business, New Delhi. He is simultaneously taking care of the Marketing Department of the college. He is also working as a freelance consultant with MIMT, Ghaziabad. He Specializes in Marketing and lnformation Technology. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
Bibliographische Angaben
- Autor: Sumit Sethi
- 2009, 300 Seiten, Englisch
- Verlag: Anmol Publications PVT LTD
- ISBN-10: 9390319064
- ISBN-13: 9789390319060
- Erscheinungsdatum: 30.06.2009
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- Größe: 0.74 MB
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Englisch
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