Engaging Brands (ePub)

Name: Engaging Brands
Brand: Taylor & Francis
SKU: 138538245
Price: 50.40 EUR
Availability: OnlineOnly

A Customer-Centric Approach for Superior Experiences (Sprache: Englisch)

Autor: Michela Addis

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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

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Autoren-Porträt von Michela Addis

Michela Addis is Professor of Marketing at the Università degli Studi di Roma Tre, Italy, where she teaches Business Administration and Management, Marketing Research, and Cultural Marketing.