Ernest Dichter and Motivation Research (PDF)
New Perspectives on the Making of Post-war Consumer Culture
(Sprache: Englisch)
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of...
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Autoren-Porträt
REGINA BLASZCZYK Department of the History and Sociology of Science, University of Pennsylvania, USA RONALD FULLERTON Professor of Marketing, the American University in Cairo. Egypt
KAI-UWE HELLMANN Senior Lecturer in the Sociology of Consumption and Economics, the Technical University of Berlin, Germany
DANIEL HOROWITZ Professor in American Studies, Smith College, Massachusetts, USA
HELENE KARMASIN Head of Karmasin Motivforschung and member of the management team of the Austrian Gallup Institute
KARINA KRUMMEICH Diploma in Communication Science, the University of Vienna, Austria
STEFANIE LAHM Doctoral Student, Institute of Communication Science, the University of Vienna, Austria
ANDREA MORAWETZ Press Officer, the Austrian Consumer Association (VKI)
KATHERINE PARKIN Professor in Modern American History, Monmouth University, New Jersey, USA
VÉRONIQUE POUILLARD Assistant Professor, the Université Libre in Brussels, Belgium
DIRK SCHINDELBECK Principal Lecturer, the University of Education in Freiburg, Germany
GABRIELE SORGO Reader in Cultural History, the University of Vienna, Austria
MARK TADAJEWSKI Lecturer in Critical Marketing, the University of Leicester, UK
Bibliographische Angaben
- 2010, 2010, 293 Seiten, Englisch
- Herausgegeben: S. Schwarzkopf, R. Gries
- Verlag: Springer-Verlag GmbH
- ISBN-10: 0230293948
- ISBN-13: 9780230293946
- Erscheinungsdatum: 20.08.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 1.95 MB
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Sprache:
Englisch
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