ESPN The Company (PDF)
The Story and Lessons Behind the Most Fanatical Brand in Sports
(Sprache: Englisch)
A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest
business story in sports, detailing the creative and innovative
spirit and practices that drove the programming, products, and
services of...
ESPN The Company reveals the inside scoop on the biggest
business story in sports, detailing the creative and innovative
spirit and practices that drove the programming, products, and
services of...
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A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest
business story in sports, detailing the creative and innovative
spirit and practices that drove the programming, products, and
services of the most powerful and prominent name in sports media.
The authors provide a behind-the-scenes perspective on how ESPN
dealt with their many partners and how they handled mistakes and
missteps along the way-from the humble beginnings of ESPN as an
underrated startup to the pinnacle of their success as a major
industry player.
ESPN and other great organizations invest in their people. They
train them. They believe that if you spend the time and resources
turning talented performers into leaders, you're going to get
better organizational performance and engender higher levels of
commitment and sweat. ESPN The Company
* Explores the dedication to excellence that makes ESPN the
"Worldwide Leader in Sports"
* Reveals how the steps ESPN has taken to excel can be applied to
whatever type of business you're in
* Shares the lessons learned at ESPN about launching and growing
a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how
any company can benefit by embracing the best practices of
ESPN.
ESPN The Company reveals the inside scoop on the biggest
business story in sports, detailing the creative and innovative
spirit and practices that drove the programming, products, and
services of the most powerful and prominent name in sports media.
The authors provide a behind-the-scenes perspective on how ESPN
dealt with their many partners and how they handled mistakes and
missteps along the way-from the humble beginnings of ESPN as an
underrated startup to the pinnacle of their success as a major
industry player.
ESPN and other great organizations invest in their people. They
train them. They believe that if you spend the time and resources
turning talented performers into leaders, you're going to get
better organizational performance and engender higher levels of
commitment and sweat. ESPN The Company
* Explores the dedication to excellence that makes ESPN the
"Worldwide Leader in Sports"
* Reveals how the steps ESPN has taken to excel can be applied to
whatever type of business you're in
* Shares the lessons learned at ESPN about launching and growing
a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how
any company can benefit by embracing the best practices of
ESPN.
Inhaltsverzeichnis zu „ESPN The Company (PDF)“
Acknowledgments. Introduction: The Biggest Business Story in Sports. Chapter 1 Turning Fanatics into Fans. Chapter 2 Think Like an Incumbent, Act Like a Challenger. Chapter 3 The Right Leader at the Right Time. Chapter 4 Create Your Own Game. Chapter 5 Expand the Brand. Chapter 6 Playing Well With Others. Chapter 7 Blow the Whistle, Spot the Ball Chapter 8 Are You Having Fun? Notes. References. About the Author. Index.
Autoren-Porträt von Anthony F. Smith, Keith Hollihan
Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including BusinessWeek, the Economist, and Investor's Business Daily, and he is the author of the critically acclaimed book The Taboos of Leadership.Keith Hollihan is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller Everybody Wins and The End of Energy Obesity, both published by Wiley.
Bibliographische Angaben
- Autoren: Anthony F. Smith , Keith Hollihan
- 2009, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470563982
- ISBN-13: 9780470563984
- Erscheinungsdatum: 28.08.2009
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- Größe: 5.39 MB
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Sprache:
Englisch
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