Ethical Issues in International Marketing (PDF)
(Sprache: Englisch)
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy...
sofort als Download lieferbar
eBook (pdf)
44.80 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Ethical Issues in International Marketing (PDF)“
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:
- >
- >
- >
- The relationship between Egyptian consumers'ideology and theirperceptions of ethical behavior
Autoren-Porträt von Erdener Kaynak, Nedjet Delener
Erdener Kaynak, Nedjet Delener
Bibliographische Angaben
- Autoren: Erdener Kaynak , Nedjet Delener
- 2019, 136 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317939395
- ISBN-13: 9781317939399
- Erscheinungsdatum: 16.09.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 9.03 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Ethical Issues in International Marketing"
Schreiben Sie einen Kommentar zu "Ethical Issues in International Marketing".
Kommentar verfassen