Gen Y Now (PDF)

Strategies for managing the real Generation Y

A new generation of workers is forcing employers to rethink the
workplace. Generation Y, or Millennials, bring new ideas,
innovation, and energy as they enter the workforce AND their
expectations and demands are unique. In Gen Y Now, top team
leadership gurus Buddy Hobart and Herb Sendek explore all the myths
about this up and coming generation and show you how Millennials
can be your most creative, motivated, and loyal employees.

This book goes from demographic research to concrete practice,
explaining that Generation Y is more than we've been led to
believe. They value authenticity, flexibility, and recognition.
Using the strategies in Gen Y Now, you can hire and retain these
demanding workers, and the payoffs could be huge.

* Keep up with current trends and technologies to move your
organization into the future

* Attract the best young talent in preparation for the mass
retirement of Baby Boomers and Gen X

* Understand how demographic trends impact the way your
intergenerational teams think

* Inspire motivation in Millennial employees, reducing
dissatisfaction and turnover costs

There are 80 million Millennials, and they are transforming the
modern workforce. Your organization stands to gain from Gen Y
employee engagement--if you know how to achieve it. Gen Y
Now contains the leadership strategies you need to manage and
motivate the Millennial generation.