Global Consumer Behavior (ePub)
(Sprache: Englisch)
Globalization is a leading force for industry worldwide, especially
the new technology sector. This presents both problems and
opportunities in the emergence of a new type of consumer and the
effects of globalization on industry in terms of...
the new technology sector. This presents both problems and
opportunities in the emergence of a new type of consumer and the
effects of globalization on industry in terms of...
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Globalization is a leading force for industry worldwide, especially
the new technology sector. This presents both problems and
opportunities in the emergence of a new type of consumer and the
effects of globalization on industry in terms of culture,
economics, marketing, and social issues at every scale from local
to global.
The main aim of the book is to enhance the reader's
knowledge - especially from a multidisciplinary perspective
rather than from an individual functional perspective - of
international consumer behaviour. It also explores the role of
globalization in the evolving world of the new technology sector
and provides an overview of the development of international
consumer behavior from historical, geographical and social
perspectives, while focusing on new technology products and
services.
Professionals, students and researchers working in the fields of
new technologies and information and communication technologies
(ICT) as well as specialists of marketing and management are the
target audience for this book. At the same time, the book
will be pitched at a level so as to also appeal to a more general
readership interested in globalization.
the new technology sector. This presents both problems and
opportunities in the emergence of a new type of consumer and the
effects of globalization on industry in terms of culture,
economics, marketing, and social issues at every scale from local
to global.
The main aim of the book is to enhance the reader's
knowledge - especially from a multidisciplinary perspective
rather than from an individual functional perspective - of
international consumer behaviour. It also explores the role of
globalization in the evolving world of the new technology sector
and provides an overview of the development of international
consumer behavior from historical, geographical and social
perspectives, while focusing on new technology products and
services.
Professionals, students and researchers working in the fields of
new technologies and information and communication technologies
(ICT) as well as specialists of marketing and management are the
target audience for this book. At the same time, the book
will be pitched at a level so as to also appeal to a more general
readership interested in globalization.
Autoren-Porträt
Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory.
Bibliographische Angaben
- 2013, 1. Auflage, 298 Seiten, Englisch
- Herausgegeben: Chantal Ammi
- Verlag: John Wiley & Sons
- ISBN-10: 1118614844
- ISBN-13: 9781118614846
- Erscheinungsdatum: 01.03.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 1.85 MB
- Mit Kopierschutz
Sprache:
Englisch
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