Handbook of Web Surveys / Wiley Handbooks in Survey Methodology (ePub)

BEST PRACTICES TO CREATE AND IMPLEMENTHIGHLY EFFECTIVE WEB
SURVEYS



Exclusively combining design and sampling issues, Handbook of
Web Surveys presents a theoretical yet practical approach to
creating and conducting web surveys. From the history of web
surveys to various modes of data collection to tips for detecting
error, this book thoroughly introduces readers to the this
cutting-edge technique and offers tips for creating successful web
surveys.

The authors provide a history of web surveys and go on to
explore the advantages and disadvantages of this mode of data
collection. Common challenges involving under-coverage,
self-selection, and measurement errors are discussed as well as
topics including:

* Sampling designs and estimation procedures

* Comparing web surveys to face-to-face, telephone, and mail
surveys

* Errors in web surveys

* Mixed-mode surveys

* Weighting techniques including post-stratification, generalized
regression estimation, and raking ratio estimation

* Use of propensity scores to correct bias

* Web panels

Real-world examples illustrate the discussed concepts, methods,
and techniques, with related data freely available on the book's
Website. Handbook of Web Surveys is an essential reference
for researchers in the fields of government, business, economics,
and the social sciences who utilize technology to gather, analyze,
and draw results from data. It is also a suitable supplement for
survey methods courses at the upper-undergraduate and graduate
levels.