Reorganize for Resilience (ePub)
Putting Customers at the Center of Your Business
(Sprache: Englisch)
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems....
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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.
Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati exploresthe five levers of resilience:
· Coordination: Connect, eradicate, or restructure silos to enable swift responses.
· Cooperation: Foster a culture that aligns all employees around the shared goals of customer solutions.
· Clout: Redistribute power to "bridge builders" and customer champions.
· Capability: Develop employees' skills at tackling changing customer needs.
· Connection: Blend partners' offerings with yours to provide unique customer solutions.
Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati exploresthe five levers of resilience:
· Coordination: Connect, eradicate, or restructure silos to enable swift responses.
· Cooperation: Foster a culture that aligns all employees around the shared goals of customer solutions.
· Clout: Redistribute power to "bridge builders" and customer champions.
· Capability: Develop employees' skills at tackling changing customer needs.
· Connection: Blend partners' offerings with yours to provide unique customer solutions.
Autoren-Porträt von Ranjay Gulati
Gulati, Ranjay
Bibliographische Angaben
- Autor: Ranjay Gulati
- 2010, 288 Seiten, Englisch
- Verlag: Harvard Business Review Press
- ISBN-10: 1422156184
- ISBN-13: 9781422156186
- Erscheinungsdatum: 19.01.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.28 MB
- Mit Kopierschutz
Sprache:
Englisch
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